Lloyd Center Renewal Plan

 Loyyd center is failing due to the incompetence of managers as well as clothing companies. The current managers purchased the mall in 2014, at the time the mall was full rented with tentants in every store space. The managers then decided to due $300 million in renovation, including replacing a rectangular ice skating rink, with oval ice skating rink, eliminating sky bridges, tearing out a movie theatre and an arcade, and a few other rennovations. During the construction many shops were forced to close due to customers not being able to access them, post construction the rate of tentacy had dropped to 50%.  When covid hit the rest of the shops then went under. The managers have failed to make any effort to reevitalize the mall. 

Clothing companies are also a major reason the mall is failing, as well as malls in other cities. Terrible designs, and not enough different sizes hurt the clothing industry universally, and drive many people onto the internet in search of what they are looking, which often leads to mass returns, and increasing cost due to shipping and restocking. If clothing companies had better designs, increased the amount of sizes they had, especially with upper body gear (jackets, sweatshirts, t-shirts) which usually only have 4-5 sizes, compared to pants, which generally have 30-40 different sizes this could help increase sales. A long size for each shirt size could be added, small, small long, medium, medium long. Another important way to boost in store revenue, is to make sure the the amount of clothing per sq ft of store space is as high as possible, a lot of stores have limited amount of clothing per sq ft.

I have several plans to revitalize business at Lloyd center, some are longer term plans some are shorter term.

1. The first plan is to bring in new anchors. Several anchors include Goodwill, Nike, REI, Big 5, Ashley's Furnitures, Trader Joes, Best Buy as well as others. The third floor of the old Macy's building would be great for a Goodwill as the entrance directly to third floor roof parking on its eastside could be used for dropoffs. The emergency exit just to the east of the Macy's indoor entrance could be turned into a normal entrance allowing for good traffic flow from the roof top parking. The Goodwill on Broadway could move to this location and become a superstore, one of the biggest in the country. Portlander's love Goodwill so it should be a guaranteed success. Nike could open in the first floor of the old Macy's building. This would replace the old location on MLK which isn't the most shopper friendly street. Keeping entrances closed to the parking lots in the Macy's location can help control theft. A best buy could open in the second floor of the old macy's or the old jc penney's. Best buy would compete with the office depot on mlk which have to be shut down. REI could open where the old movie theatre was, the building size is about the same size as their Clackamas building. It is currently about three stories of empty space which is also similar to their other locations, where they like to have a more balcony style second floor that looks down on the first floor, with a high roof. Other possible anchors include Ashley's furniture or Mor furniture For Less, these could work in the old jc penneys as there is a direct entrance to a parking lot making it easy to move furniture.. Possibly a Michaels or Joanns could work too, or possibly a hardware store etc. On the top floor of the Nordstrom's building a Big 5 could open, once again it is similar to their normal store size with a sky bridge directly to roof parking to move heavier gear. A trader Joes could open where the old Marshalls was on its second floor, the space is about the same size as it's other branches. The escalators could simply be covered up by temporary walling in order to avoid unnecessary demolition. The overall goals is to have big anchors that bring customers in, the customers will then spill over into the other businesses. Guitar center is another could company that couldHaving some of the anchors not be clothing oriented could help bring other types of customers to the mall that are more likely to shop in person. 

2. The second plan is to begin focusing construction around Lloyd Center. There are many lots nearby that are empty, or have small insignificant structures that could be replaced by high rise apartments or commercial buildings. For example, Holladay park could be turned into several apartment buildings. With a large customer base conveniently located the likelihood of shoppers will naturally increase. Many people like to shop online for convenience, but if shopping is right around the corner the mall might become a more convenient option. 

3. The third plan is to have local restaurants in the food court. Local restaurants will attract customers to the mall more. Possibly using different contract types, such as a share of the profits instead of a fixed lease could possibly attract restaurants who are scared of the risk.

4. The fourth plan is to help revitalize the movie theatre. This plan could potentially be imitated by other theaters as well. The movie industry has been suffering, this probably has to do with competition from companies like Netflix which offer cheaper services. Lowering ticket prices is the obvious solution to bring customers back, but of course it is very risky for the movie industry. Movie theaters however do not have to depend on Hollywood to lower prices since they are just a go between. There are other options to attempt to boost revenue. One option is to play older movies that they can sell cheaper tickets for. They potentially could even have some sort of recommendation process where people vote on movies they want to see. Emails could be automatedly sent out to those people who voted for those movies so they know when they are playing. Another possible way to boost ticket sales is to have sports games broadcasted at the theaters, Blazers games for example could be popular on the big screen and an easy sell if tickets are cheap.

5. The 6th final plan is to build a new on and off ramp south of the mall. There currently is an off ramp coming from the east, and on ramp going to the east, but none going to or coming from the west. This could help traffic flow to the lloyd area as well as the inner east better.

6. Loyyd Center Food Carts - The square that is on 12th and broadway could be remodeled for food carts. The green represents where food carts could be, if the flower beds were removed. The blue could be a patio for tables, right now it is a small street which would have to be leveled with cement. The pink could either be more food carts or a space for a small farmers market.